U4RIK Vodka: For those that simply demand the best. If you think you have tasted good vodka, then prepare for the best. Making U4RIK Vodka the best starts off with the finest, core ingredients available, which is why we make U4RIK with a blend of the finest wine grapes from Northern California's famed Napa Valley. The end result is U4RIK's elimination of harsh flavors or aromas - just the world's smoothest, best-tasting vodka. What many don't know is that when you feel a hangover the day after drinking alcohol, it may be nothing more than your body rejecting an exorbitant amount of gluten. Gluten is a protein found in starch products such as potatoes, grains and other ingredients used to make low-end vodkas. Switching to gluten-free U4RIK Vodka may be the trick to help you avoid hangovers. The Napa Valley wine grapes used in making U4RIK Vodka are 100% gluten-free and may help you enjoy a night of U4RIK Vodka without regretting it the day after. When coming up with a name for our world-class vodka, we wanted something that represented a new age of high-end vodka - something more than anyone else had to offer. The one adjective we couldn't get past when sampling our new vodka was the euphoric feeling we had when experiencing such a smooth, well-rounded vodka. Thus, the name "U4RIK" came about and found its way to our bottles.