1800 Tequila Essential Art 2010 - Ray Smith

Of the twelve new bottles being introduced, eleven winning designs were chosen from over 15,000 online user-generated submissions, and one special edition 'celebrity artist' bottle was designed by Shepard Fairey's Studio Number One. Founded by Fairey, who is widely known for his iconic Obama 'Hope' poster, Studio Number One is a group of rising designers whose work is now being recognized as 'essential' in the art world.